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There are two types of job seekers: Active job seekers and Passive job seekers.
Active job seekers are actively looking for new job and come to you to apply for jobs. In contrast, passive job seekers aren’t actively looking for job. You’ve got to go out and find them. When you do, they may need convincing that your company has a better opportunity.

In the recruitment market, the majority of people are not looking for job. As much as 70% of the workforce consists of passive job seekers who are not actively looking for job.

However, many companies are targeting active job seekers. It is truly a red ocean market. In contrast, very few companies target the passive job seekers.

Incorporating a focus on passive job seekers may be the key to successful recruiting.

Recruiting active and passive job seekers requires different strategies.

The strategy for finding active job seekers is to send out your message widely on job board. Then candidates who are interested in your work will come to you because they eager to find job information. It's that simple.

With passive job seekers, on the other hand, you need to use a combination of all channels to get their attention, keep them interested, and get the application process right. They will not come to you unless you reach them properly. This can be a very complicated process.